Surveys report that about 30% of the population is checking their daily horoscope, some even state up to 60%. I can see a third of the population being drawn to this subject, two thirds seem exaggerated, but who really knows. For myself, I’ve never felt attracted by the daily short phrased offerings of fortune telling. I give them credit for filling a highly entertaining niche on different media platforms and, to some degree, even acknowledge their shallow value of helping to reflect on oneself. I guess most of the readers are aware of the odds of these daily or weekly zodiac garnished listicles, but still feel drawn to them. The attraction to those tidbits of perceived connection to the universe seems to be unwavering, the astro-market place is ….
It is hard to escape the word INFORMATION these days. The word, as we all know, is not a new addition to the English language. It is derived from the Latin verb “informare” (to inform), to “give form to the mind”, to “discipline”.It is omnipresent in our daily lives, words like: information age, information technology, information systems, information management, information architecture, …. the list goes on and on. The word is hip and perceived to be trendy and sophisticated. Even different media outlets jump on the “information” bandwagon, trying to differentiate themselves from their competitors by claiming that they do the best job of “in-form-ing” you…..